Slauson & Co. is rooted in economic inclusion and driven by intentional investing. 

Our focus areas are SMB SaaS and culturally-aligned consumer tech, where we seek out founders building innovative tools and brands that support the next generation of small business owners and authentically serve diverse communities.

Investment Criteria

We invest in U.S.-based companies at the pre-seed and seed stages, typically leading or co-leading rounds of $750K to $5M, with our investment being up to $2.5M.

If you are raising a smaller round, our Friends & Family accelerator may be a better fit. 

SMB SaaS

In SMB SaaS, we invest in product-driven companies that empower small businesses. We look for:

  • Product-led growth instead of an inside sales team

  • Short sales cycles through higher volume acquisition channels

  • Smaller contracts (if any contract at all) or low entry price

  • Self-serve onboarding

  • High retention / low churn

  • Happy customers who become evangelists

Culturally Aligned Consumer Tech

In culturally-aligned consumer tech, we prioritize founders who leverage their lived experiences to serve underrepresented or underserved communities. We look for:

  • Founders with a deep understanding of customer needs, values, and a commitment to building strong brands

  • Solutions that appeal to expanding customer segments and shifting demographics without exclusion

  • Innovative products that bridge gaps and meet emerging needs, often before they’re recognized

  • Recurring revenue models or links to scalable goods and services

  • Active community engagement driving adoption and lasting relationships

For more information about our fund and our investment process, please review this deck. Read more about our investment philosophy here. You can also connect directly with us through our once-a-month Slauson Spaces webinar where we discuss relevant entrepreneurship topics with early-stage founders. Be sure to follow our social channels to sign up for future sessions.

Investment focus