Friends &Family 2026 Cohort
focus for 2026: architects of the Human Experience
We’re investing $300K into visionary consumer founders with fresh perspectives: builders who design culture, systems, and experiences that shape how we live, work, and connect. We’re excited about technologies that redefine daily life, transform health, wealth, productivity, community (and beyond), and anticipate cultural shifts to create impact at scale.
By consumer, we mean products for individuals: whether direct-to-consumer, prosumer, marketplaces, or B2B2C models. At the core, it’s about innovations that exponentially (not incrementally) improve everyday life.
An extension of Slauson & Co.’s mission of economic inclusion, Friends & Family exists to create an additional pathway for innovative founders building the next generation of category-defining businesses to access capital & community at the earliest stage. The accelerator focuses on helping founders strengthen their business, attract investment, and build a network with other founders living a similar experience. We identify founders uniquely positioned to build something new and support them with the capital, connections and community to operationally move their business forward.
